HOW DOES OUR
FOOD COMPARE?

Let us show you how our pet food compares to the competition

THE BENEFITS

What makes us really great?

FRESH MEATS

All our products are made with no rendered meats, meaning happy, healthy pets.

SQF (SAFE QUALITY FOOD) CERTIFIED

All our products are Certified SQF Food products. For more information, click here

SOURCE OF PROTEIN

Our products are all great sources of protein to help promote bone health, and overall happy, healthy pets!

FIBRE-FULL

Our foods are natural sources of fibre for super healthy digestion.

ONLY THE GOOD STUFF

All of our products are made with meats that are free of any added antibiotics and hormones.

Our Dog Food

crude protein (min) 26% 30% 28% 24% 22% 22% 26% 27.5% 26% 28% 33%
crude fat (min) 16% 15% 15% 14% 12% 12% 15.5% 12.5% 16% 16% 13%
crude fibre (max) 4% 3.5% 6.5% 5% 4% 4% 4% 3.5% 3% 5% 5%
glucosamine* Level not guaranteed^ Level not guaranteed^ Level not guaranteed^ Level not guaranteed^ Level not guaranteed^ Level not guaranteed^ Level not guaranteed^
meat is the first ingredient
contains probiotics and/or prebiotics
no by-product meals
MSC certified
no rendered meats
no meat meals
SQF certified
Made in Canada

The information provided within this chart is intended to be informative and reflects information found on the websites of manufacturers as of August 28, 2015. When comparing all foods, the information provided reflects average values of compared products.
^Ingredients of the product may contribute to these nutrients, however the manufacturer does not guarantee the amount.
*Not recognized as an essential nutrient by AAFCO Dog Food Nutrient Profiles.
**This product was found to be most comparable to Holistic Choice based on flavour and ingredient composition.
IAMS® PROACTIVE HEALTH™ and IAMS® SENSITIVE NATURALS™ are registered trademarks of Mars, Incorporated. BLUE Life Protection Formula® and BLUE Freedom® are registered trademarks of Blue Buffalo Co., Ltd. Wellness® and CORE® are trademarks of WellPet LLC. Halo® Spot’s Stew® is a registered trademark of Halo, Purely for Pets, Inc. Castor & Pollux ORGANIX® and NATURAL ULTRAMIX® are registered trademarks of Castor & Pollux Natural PetWorks. Natural Balance® L.I.D. Limited Ingredient Diets® is a registered trademark of Natural Balance Pet Foods. Canidae® is a registered trademark of Canidae Corporation. Diamond® and Diamond Naturals® are registered trademarks of Diamond Pet Foods.

Our Cat Food

crude protein (min) 32% 41% 33% 32% 33% 37% 33.5% 36% 31% 30% 34%
crude fat (min) 16% 14% 18% 15% 18% 14.5% 19% 14% 14% 13% 16%
crude fibre (max) 4% 7.5% 5% 7% 3% 5.5% 8% 5% 8% 6% 5%
meat is the first ingredient
contains probiotics and/or prebiotics
no by-product meals
MSC certified
no rendered meats
no meat meals
SQF certified
Made in Canada

The information provided within this chart is intended to be informative and reflects information found on the websites of manufacturers as of August 28, 2015. When comparing all foods, the information provided reflects average values of compared products.
^Ingredients of the product may contribute to these nutrients, however the manufacturer does not guarantee the amount.
*Not recognized as an essential nutrient by AAFCO Dog Food Nutrient Profiles.
**This product was found to be most comparable to Holistic Choice based on flavour and ingredient composition.
IAMS® PROACTIVE HEALTH™ and IAMS® SENSITIVE NATURALS™ are registered trademarks of Mars, Incorporated. BLUE Life Protection Formula® and BLUE Freedom® are registered trademarks of Blue Buffalo Co., Ltd. Wellness® and CORE® are trademarks of WellPet LLC. Halo® Spot’s Stew® is a registered trademark of Halo, Purely for Pets, Inc. Castor & Pollux ORGANIX® and NATURAL ULTRAMIX® are registered trademarks of Castor & Pollux Natural PetWorks. Natural Balance® L.I.D. Limited Ingredient Diets® is a registered trademark of Natural Balance Pet Foods. Canidae® is a registered trademark of Canidae Corporation. Diamond® and Diamond Naturals® are registered trademarks of Diamond Pet Foods.